I am currently enrolled in my senior year at the University of Michigan, where I study information science with a concentration on social media. This coursework trains me to analyze behavioral patterns within the digital world while paying specific attention to the norms of design that help guide users’ decision-making. I stay up to date on the various, often complex ways that companies capitalize off of those norms and through my minor in American culture, I contextualize these marketing strategies within a larger media history. I am also an Arts writer for the Michigan Daily newspaper, a role which demands both effective communication skills and an ability to consistently meet deadlines.
This past summer, I worked at Universal Music Group in Santa Monica, California as an intern on the streaming marketing team. While there, I helped reach weekly goals by monitoring high-profile marketing spaces and promoting priority tracks. I’ve also consulted for Fort Group, Inc., an all-in-one advertising agency in Ridgefield Park, New Jersey, where I helped develop a competitive social media strategy to help clients transition to digital, and completed a sales-marketing internship at iHeart Media.
Now, as my April graduation date approaches, I hope to find employment at a media firm that is as eager about the emerging potential of the digital marketplace as I am.